SM, Big Hit, and JYP Confirmed to Collaborate for New Project

SM X Big Hit X JYP collaboration is going to happen soon!

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On January 31st, the three big labels met for a collaboration with SK Telecom. It turned out that the collaboration will be in a form of improving music industry by creating an innovative B2B music content distribution and B2C music service platform. The projects are created in hope to deliver better content, as well as to provide a better service to customers.

SM Entertainment, Big Hit Entertainment, and JYP Entertainment will start to release their digital and physical music through SK Telecom's iriver, starting from February 1st. Although it's started with only 3 agencies, it is revealed that more agencies are in talks to join the projects.

Are you looking forward to the projects, people?